Big data: too valuable and too challenging to be overlooked

The positive potential of big data is enormous, spanning virtually all industries and impacting both the public and private sectors. Of critical importance, organizations can tap into big data sets to better understand their customers and configure predictive models that allow them to be more strategic and proactive in their business planning.  While the benefits for private-sector enterprises are immense, there is perhaps even more upside for society, generally.

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