Thousands of major sites are taking silent anti-ad-blocking measures

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It’s no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks (TechCrunch does this) to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated.

Seeing the uptick in anti-ad-blocking tech, University of Iowa and UC Riverside researchers decided to perform a closer scrutiny (PDF) of major sites than had previously been done.

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